Services

• Branding

• website design

• animation

Awards

• Davey award — silver

• Summit international award — Silver

Entrada, a leading healthcare consultancy, needed to create a brand that would stand apart in their industry for their elegance, simplicity, and innovation. The Entrada logo is comprised of a logomark that represents a dimensional “E” — deconstructed and reimagined to create a visual that suggests disruption, agility, and movement.

The new website allowed for movement and interactions throughout. The clean design with soft palette, custom iconography, and overlapping visuals create delight and a feeling of uniqueness on each page. Animations were used throughout the site to add movement, interest, and bring the graphic elements to life for the viewer. The animations were kept simple and timed to enhance the viewer’s experience on the website — not hinder it.

I assisted the Senior Designer with the new branded color palette, brand guidelines, website design, printed collateral, and all animations on their new site. We collaborated to build a cohesive brand across all applications.