Services

• rebranding

• Logo Design

• Collateral Design

• Brand Architecture

Mil Gustos Hospitality Group is a LGBTQIA+ and minority-owned restaurant group operating six individually unique restaurants in the New York metropolitan area.

Mil Gustos wanted to rebrand their company — parent to multiple branded restaurants — to better reflect themselves and all of their business endeavors. They wanted the logo to be playful, bold, and funky, but still show that they’re experienced, sophisticated, and multicultural.

I kept their striking neon pink color from their original branding as a fun pop of color, but paired it with a sophisticated, modern serif font to ground it. Under the “U” and “O” in “Gustos” are tidles — not only to add another playful element, but also act as a nod to diacritics and their multicultural background.