Services

• branding

• logo design

• Brand development

• Website design

• animation

• Tradeshow display

Awards

• 2023 Communicator Awards — Excellence

• 2022 Davey Awards — Gold

Collegiate Retail Consulting Group -- reimagining campus retail and the college store.

After four decades of experience in the college retail industry, Russell Markman sought to launch his entrepreneurial pursuit: Collegiate Retail Consulting Group. To establish a brand presence that integrated Russell’s executive qualifications and appealed to vendors servicing digital natives, he tapped into his former, long-time partnership with Reitdesign to create a relevant visual strategy that would stand out from the crowd and position Collegiate Retail as a frontrunner in the field.

My design strategy reinforced Collegiate Retail’s goal to distinguish its consultancy from competitors and make a bold impact on the industry – with requests for work already in the queue. Toeing the line between pushing the envelope and integrating seamlessly into the collegiate retail space was a guiding focal point that contextualized the design process.

The logo features a modern type solution that is clean yet approachable; the capital letters make a bold statement and nod to Collegiate Retail as an authority figure, while the modified, open “A” letterforms symbolize the cutting-edge solutions Collegiate Retail delivers.

By incorporating page animations and custom icon animations throughout the website, we brought the two-dimensional to life. Adding teal diagonal lines prominently across each page helped guide the user, divide the content, and enhance the site’s visual interplay.