Services

• Brand development

• Annual reports

• Brochures and external collateral

• Communications support

• Internal collateral and communications

• Event campaigns and collateral

• Signage and wayfinding

• Social media campaigns

Awards

• 2021 Davey Awards — silver

• 2020 Communicator awards — Excellence

The Javits Center is more than just a convention center — this self-sustaining New York icon has become a wildlife sanctuary, a community partner, and a nationwide nexus where the latest ideas in business and pop culture converge under one very green roof.

The goal of Javits’ communications varied with current events. Pre-2020, their expansion project was at the forefront of all campaigns across all media platforms. It was a massive undertaking that would reinvent the classic New York icon. When COVID-19 hit, their focus shifted greatly. With in-person events becoming non-existent, the Javits Center didn’t just wait around for the pandemic to fade away — they converted their space into a huge vaccination center, offering vaccines to over half a million New Yorkers.

Now that COVID-19 has gotten under control, Javits has transitioned into a beacon of hope and positivity for New York and the event space overall. With their expansion completed and hosting bigger and better events, the Javits Center is in a new era.

Having collaborated with the Javits communications team for over 4 years — growing from Junior Designer to Lead Designer — I had a hand in almost all facets of their brand. From creating brand campaigns, annual reports, and social media content, to developing internal messaging, B-to-B tools, and more.