Services

• Brand development

• Illustration

• Advertising

• Signage and wayfinding

Awards

• 2020 Communicator Awards — Distinction

Global Pet Expo is one of the industry’s largest trade shows. Each year, the Global Pet Expo has a unique theme, including imagery, colors, taglines, and typography. For 2020, a set of custom illustrations were created, showing the wide range of pets and pet products exhibited at the show.

Deliverables included over 100 ads across numerous publications, posters, postcards, brochures, show banners, and more.

I was responsible for taking the brand guidelines created by the Senior Designers to produce the bulk of the deliverables. I was guided by the Senior Designers to ensure that all collateral not only adhered to the guidelines, but also that each piece was somewhat unique so it could stand alone. I also created new custom illustrations as needed to fit the client’s needs.